Category: South Korea

8 key facts about South Korea e-commerce (updated Feb 2020)

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Do you know that?
South Korea retail e-commerce penetration (as a percentage of total retail) is third in the world?
South Korea’s e-commerce growth rate in 2020 is expected to be 5 times that of Japan?
The US is the top cross border country that South Koreans buy online from.

Read more to find out

It’s Games time

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In this post I will share key statistics on why advertisers should get into games and Esports with more than 2.6 billion gamers (many between 21-35 years old with high household income). And they should go beyond traditional formats.

South Korea Subscription Video on Demand (SVOD): key facts and trends

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Hi there, this post is part of the series about South Korea that I have been writing in 2019. You can find other posts here: 8 key facts about South Korea Mobile Game industry 10 key facts about South Korea e-commerce South Korea digital marketing landscape (updated 2019) 1. Subscription Video on Demand (SVOD) penetration…

8 key facts about South Korea Mobile Game Industry (update Mar 2019)

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Hi there, Similar to recent posts, this is an update of a popular post back in Dec 2016 “key facts about South Korea Mobile Game”. I use the latest information from eMarketer, NewZoo, App Annie, AppsFlyer and other sources. This post is part of the series about South Korea that I have been writing in…