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Chandler Nguyen

A personal blog about expatriates in the US, AI, Leadership, Geopolitics.

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Category: South Korea

south korea e-commerce key facts featured image

8 key facts about South Korea e-commerce (updated Feb 2020)

January 19, 2020 Chandler Nguyen Paid Media, South Korea

Do you know that?
South Korea retail e-commerce penetration (as a percentage of total retail) is third in the world?
South Korea’s e-commerce growth rate in 2020 is expected to be 5 times that of Japan?
The US is the top cross border country that South Koreans buy online from.

Read more to find out

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It is time to get into Games and Esports featured image

It’s Games time

September 20, 2019 Chandler Nguyen Greater China, Japan, South Korea, Strategy

In this post I will share key statistics on why advertisers should get into games and Esports with more than 2.6 billion gamers (many between 21-35 years old with high household income). And they should go beyond traditional formats.

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Subscription-OTT-Video-Viewer-Penetration-in-south-korea featured image

South Korea Subscription Video on Demand (SVOD): key facts and trends

April 4, 2019 Chandler Nguyen South Korea, Strategy

Hi there, this post is part of the series about South Korea that I have been writing in 2019. You can find other posts here:

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south korea mobile games landscape featured image

8 key facts about South Korea Mobile Game Industry (update Mar 2019)

March 31, 2019 Chandler Nguyen Mobile, South Korea, Strategy

Hi there, Similar to recent posts, this is an update of a popular post back in Dec 2016 “key facts about South Korea Mobile Game”.

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Search engine market share in South Korea, Japan, China and other APAC markets (2019 update)

March 11, 2019 Chandler Nguyen Australia, Greater China, India, Indonesia, Japan, Search Engine Marketing, Singapore, South Korea, Vietnam

Hi everyone, Given that many people continue to find my site when they want to understand about search engine market share in APAC countries like

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